I wonder if I'm one of the last people without a DVR but sometimes, like during the Academy Awards, the commericals are more entertaining than the program. One in particular had me wondering whether to cry or laugh.
This is the Day, a song from the The The album, Soul Mining, is the music for the latest M&Ms commercial and web site. After my initial anguish over yet another piece of my musical memory being sold out (thank god for Fugazi), I couldn't help laughing about the irony. The lyrics “this is the day your life is going to change” were unquestionably an anthem to teen angst, not a call to carpe diem. I just hope Matt Johnson is also laughing all the way to the bank. He deserves it because his 80s albums never got the credit they deserved and usually get left off 80s best-of compilations. Maybe this will spark a revival of interest.
Tonight I saw a Michelin commercial that begins with horn-honking, bumper-to-bumper traffic and pans over to the Michelin factory where the “road of tomorrow” is being created through better tires. It left me wondering how better tires (even if they are recyclable) are going to solve our gridlock problems. Someone needs to remind Michelin's ad agency that it's only “a better way forward” if you can actually move forward.
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